“Do you take cards?” As a small business owner, your answer should always be yes - especially if you’re just getting started.
Big Cartel for iOS makes it easy to process sales when you’re on the go and the integration with Square makes the app even better for sellers processing card payments in person. Here are seven reasons why it’s a no-brainer for every small business to accept credit cards:
You’ll likely make more sales
Cash isn’t going away, but people are carrying it less and less. In fact, a recent Nilson Report projects that cash and check payment volume will decline by 24 percent and 46 percent in the United States by 2018. At the same time, card payment volume is set to grow by over 50 percent. If you can’t accept cards, you’re going to lose sales.
You’ll improve your cash flow
Checks can take a while to clear - then it can take even longer for the money to be deposited in your account. Alternatively, credit card transactions are usually deposited within a few business days. Payments taken with Square can be deposited as soon as the next business day. Square also offers Instant Deposit so payments are deposited in your bank account in seconds.
You’ll bring in more customers
Shoppers want convenience. If shopping at your store or stand means a trip to the ATM, potential customers may skip you for the competition. Accepting credit cards creates the best customer experience possible - and ensures repeat visits.
Your customers may spend more
A recent study found that people spend 12 to 18 percent more when using credit cards instead of cash. That means more sales for you.
You’ll instill a sense of trust
It’s important to show customers that your business is legitimate - especially when it comes to accepting payments. If you have logos at your register of all the major cards you accept, that’s likely to instill a sense of trust with people. (You can grab stickers to display that you process cards with Square.)
You won’t have to deal with bounced checks
Dealing with bounced checks is time-consuming and costly. Credit card transactions, on the other hand, are heavily screened to reduce the risk of fraud. Square monitors each swipe, dip, and tap to help ensure sellers don’t have to deal with any headaches.
With Square Secure, your business stays protected with Chargeback Protection, fraud detection, and a dedicated disputes team.
You don’t have to spend much
Even if you’re on a budget, it’s easy to get set up to accept credit cards. Square’s magnetic stripe credit card reader is free if you order it online. Keep up with the liability shift using Square’s chip reader ($29) and contactless and chip reader ($49). All three have a 2.75 percent processing fee per in-person transaction.
If you use Big Cartel for iOS to take orders at concerts, craft fairs, and other events, you can use a Square reader to process in-person sales. The integration is an easy way to reduce stress, especially when you’re just starting out.
Square, Inc. creates tools that help sellers start, run, and grow their businesses. You can learn more about Square at squareup.com.