Go get 'em. By Big Cartel.

Trace in Action

The Trace theme is ready to use in your Big Cartel admin. Make your design clean and easy-to-navigate with the theme’s straightforward look and customizable settings.

Trace’s homepage offers tons of flexibility with a customizable welcome image and text. And its spot for highlighting products or categories will help direct customers to your best items. It’s not difficult to make a great-looking store with Trace, so our job of finding exceptional examples was easy.

Millénium Brand

New streetwear company Millénium Brand carries comfortable apparel sporting variations of the company logo. Until Millénium becomes a household name, it’s important that their site quickly communicate what they’re about. The focused color palette and consistent product images work with Trace to help them look professional from the very beginning.

House of Dawn

Brandon Chu stocks his print shop, House of Dawn, with a mix of digital illustrations and photographs. It’s urban, contemporary, and full of energy, and the store’s subtle blue-gray background fits perfectly with the color-saturated prints.

Studio Lotte de Raadt

Lotte de Raadt is an artist based in the Netherlands. She explores the relationship between people and water, and her beautiful products are created to stimulate a more conscious appreciation of this precious resource. Her shop design matches the dark gray and blue text from her portfolio site, and the clean layout lets the earthenware shine.


Chicago-based design studio Knoed Creative proves that you can have a great shop even without a lot of products. They kept Trace’s default settings, except for the font, because the white, black, and gray already work well with their bold logo and graphic poster designs. The self-explanatory shop skips the welcome image, and uses the welcome message to announce a sale.

If it’s been a while since you refreshed the look of your shop, think about how it could be supporting your work. If you’re sharing a discount on Instagram, include the code in your welcome message. If you’re adding new products, feature them on your homepage. And if Trace seems like a good fit for your store, then go ahead and give it a try. It’s waiting for you in your admin.