Why Subdomains Are Great for Brands

What’s in a subdomain? A custom domain is a great way to brand your shop and let your customers know they’ve arrived at your little place on the internet.

But what if you do more than sell goods online? Say you’re a freelance illustrator or full-time photographer, and you just sell prints on the side. In that case, a subdomain might be perfect for you.

Take a look at Shed Labs, a design and illustration studio based in South Carolina. Wellington, Robbie, and Beau started screen-printing posters (sometimes working in a real shed), but soon morphed into a full-service design studio. Fans wanted their very own Shed Labs’ goodies, so they eventually opened up a Big Cartel store. Because they still have a design business to run, shedlabs.com is their home base. Using a subdomain, shop.shedlabs.com takes you right to their store, while still keeping their own brand in the spotlight.

Setting up a custom subdomain is a pretty painless process, but it’s a little different depending on who you’re using as your domain provider. We know that remembering where all the settings and switches are can be more than you want to deal with, so we’ve put together instructions for the most popular domain providers right here.

Don’t be afraid to be clever with your domain, either. Jessica Hische has a playful subdomain that you won’t forget: buystufffrom.jessicahische.com

Whatever you do, just remember that domains, like a great logo or product photography, are all about making your work stand out. Memorable names are better than a long string of characters. Typically, shorter is better. Take advantage of subdomains to extend your brand across the internet.

Andy Newman

Marketing at Big Cartel, writer, and dad of three. ✨

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