The Big Cartel team often goes to Instagram to discover new artists and shops, and we've found a few that really stand out.
Aside from it being a powerful promotional tool, Instagram helps shop owners paint a more complete picture of their personality, process, and the proud moment of sharing a new product. Take a look at these stand-out stores.
Why it works: As a designer, blogger, and interior stylist, it's no surprise that Coco Lapine's creator - Sarah Van Peteghem - perfectly curates her feed with crisp, clean, and consistent photography. She sticks to her theme, never straying far from sharing photos of interiors, her products, or a combination of the two.
Why it works: Eric Landon, the maker behind Tortus Copenhagen, does a fantastic job capturing his everyday life in his ceramics studio with plenty of behind-the-scenes shots and process videos. His descriptive and engaging captions add to the appeal of the images, allowing his own personality to shine through on each post.
Secret Holiday Co
Why it works: Started by Ashley Brown Durand in 2010, Secret Holiday Co may only sell one type of item - handmade banners - but she does a fine job keeping things fresh by sharing a great mix of photos. From sewing snaps to detailed shots of her banners and reposting images her community has shared of her banners hanging in their homes, she continuously finds a way to keep her feed (and products) feeling new.
Why it works: An illustration student in the UK, Manjit Thapp gives followers a reason to check in frequently. If you love the in-progress sketches, you'll likely see the finished piece a few days later. Even the same drawing feels fresh when this talented artist layers it with other pieces, or shows a new angle. There are just enough shop updates in the mix to inform fans where they can buy their favorite prints.
Why it works: From the looks of Sam Larson's photos, he loves of the outdoors almost as much as he loves illustrating. He mixes videos of intricate pen drawings with wildlife photos from his travels, and because his art often features mountains, bison, cacti, and more, everything fits together. His newly added "Giveaway Fridays" give followers a reason to interact and share his account with friends.