Shop Indie at

After stocking the shelves and giving the place a fresh coat of paint, we're ready to share the new

Managing a shop of our own lets us test out features and functionality, appreciate everything that goes into running your own store, and understand how Big Cartel could make a shop owner's life a little easier. So just like you, we like to update our store once in a while.


Big Cartel + ADAMJK

We're excited to announce that we collaborated with ADAMJK on a special new Reward Kit: a collection of items to celebrate your accomplishments, and then help you get back to work.

Big Cartel Dream Dreams Tee

Big Cartel's own designers also put their heads together to create some products that we love. Their shirts, sweatshirt, and notebook capture the independent spirit of our army of artists, and keep you looking great while you're working hard.

Big Cartel Independent Sweatshirt

And we're not done yet, so keep an eye out for more artist collaborations and new products over the next few months.


We've been tracking our progress over the last four months from preparation, to working on new product ideas, to designing those products, and putting them into production. Catch up on how we've tackled the project, and stay tuned for more details about how it all came together.

We're having a blast getting into the shop owner mindset, and we'll keep sharing what we learn. In the meantime, get yourself some goodies at, and be sure to tell us what you like and what you want to see next.