Big Cartel artists had a record breaking Black Friday weekend. The hard work and preparation paid off for our community of store owners during the busiest shopping week of the year. Congrats on the incredible weekend, and thanks for letting us be a part of your story.
The weekend after Thanksgiving can be daunting. Big businesses launch huge marketing campaigns with deep discounts and it can be hard for small shops to get the word out. Your thoughtful newsletters, discounts for loyal Facebook fans, and new product announcements on Instagram and Twitter were really embraced by shoppers. Over the weekend, Big Cartel shops processed hundreds of thousands of orders, eclipsing last year’s standard-setting weekend. The gift-buying season isn’t over yet, but Thanksgiving weekend's sales make a huge difference to home-grown businesses, and we’re proud to have a small role in your day-to-day.
The staff at Big Cartel planned ahead and worked hard over the weekend too. Our Community Team created the Holiday Rush Calendar to help you stay organized and sold goods from over 35 Big Cartel stores in the Small Box Shop in Salt Lake City. The support team answered 900 emails over the weekend as shop owners updated designs, added products, and even launched brand new stores. Our software engineers made sure your shops ran smoothly.
If you’re ready to take a turn doing some shopping of your own, visit our #ShopIndie gift guides, which are full of products from your fellow independent makers. And keep an eye on the Holiday Rush Calendar to stay organized through the rest of the season. Congrats on the incredible weekend, and thanks for being part of the Big Cartel army of artists!