Bookmark These Resources for Selling Online

Building a business is all about cobbling together a set of resources and tools that works for you.

Your specific products will determine the type of partners you need for materials, production, and packaging, but we’ve pulled together some resources that are helpful for all sorts of businesses. These aren’t paid or sponsored links, we’re just trying to help. Here’s hoping that you can spend less time researching solutions, and get back to doing what you love.

Learn New Skills

  • Skillshare classes cater to creative folks looking to learn something new. Plus they have a few courses especially designed for running a shop.
  • Creative Live classes are geared towards makers. Think photography basics, email marketing, or web design.

Manage Your Money

  • If you sell in person, try the Big Cartel app for processing sales. It’s available on iOS and Android devices, and since products, prices, and inventory are already set in your shop, it eliminates extra steps.
  • Quickbooks will help you track things like sales tax, expenses (keep those profit margins healthy!), and invoices if parts of your business extends past an online store (like teaching, custom products, licensing, or wholesale).
  • The U.S. Small Business Administration has resources so you can start out on the right foot, pay taxes correctly, and get fair treatment when seeking out loans.

Develop New Products

Upgrade Your Packaging

  • Lumi can create custom packaging for you. If you’re not sure which boxes, envelopes, or other materials you might need, study up with help from their YouTube channel.
  • Packlane explains how to tell a story with packaging.
  • noissue is a newer player in the packaging game. We’ve seen some examples of their custom-printed tissue paper and think it adds a nice touch.

Streamline Shipping

  • Get familiar with international shipping, thanks to a guide by ShipStation. They also integrate directly with your shop to import and update orders, set shipping presets for each product, and process shipments in batches.
  • stays up to date on USPS postage rate increases.
  • Use the free USPS postage price calculator to figure out shipping prices for a new product. Don’t forget to factor in the cost of boxes and other materials when calculating your cost!
  • If you decide on a private shipper like UPS or FedEx, keep in mind that they will often extend lower rates to commercial customers who know to ask. You may not have the necessary volume in the beginning, but it’s worth reaching out and talking to their salespeople.

Become A Promotion Pro

  • Google Analytics helps you get to know your numbers. Your Big Cartel Dashboard has some basic stats about views and purchases, but you can go a lot deeper with Google Analytics, keeping tabs on referral traffic, page view details, and a whole lot more.
  • MailChimp sets you up to send newsletters, and can easily integrate with your Big Cartel shop to gather email addresses at checkout. Read our newsletter primer to decide if this marketing channel is right for you.
  • We use Buffer to schedule and manage some of our social media posts. Consider a social scheduler or planner as part of your social media toolkit.
  • Social Media ads can be a great way to get in front of prospective customers. Sprout Social has a helpful article about how to target your ideal audience for Facebook Ads.
  • Grammarly is a free tool that helps catch spelling or other errors before you post on your shop, blog, or social media.
  • You know when you drop a link on Facebook and the thumbnails or content don’t look right? Try their URL debugger.

Stay Organized

  • Speed things along with a task automator. Zapier integrates directly with Big Cartel shops, and IFTTT is free.
  • When you mostly run your business from your phone, but someone needs a professional looking PDF, Scanbot has you covered.
  • 1Password keeps your passwords safe. Don’t internet without it.
  • Anyone who’s ever gotten the “disk almost full” warning has probably heard of Dropbox. Spare your hard drive and save to the cloud. Bonus: have photos and design files any time you need them.
  • Keep track of your to-do list with Things or Trello.
  • If you’re gathering customer feedback or sending out surveys, try Google Forms or Wufoo.

Design Your Shop

  • A little HTML will take you a long way. This cheat sheet will help you understand the basics.
  • Big Cartel offers several free themes that you can customize to fit your style. If you want something different from our standard offerings, try WeTheme or Theme Fiend.
  • If you don’t feel confident about your photography skills, VSCO can remove some of the uncertainty with high quality editing presents and filters created by industry professionals.
  • For more image editing, try Pixelmator. It has a lower price than a professional tool like Photoshop, but with plenty of editing power.

You don’t have to use everything we’ve listed, and you may find some tools better suited to your business than what we’ve mentioned here. This is just to serve as a place to start when thinking how to improve and streamline all of the work you do. We’ll leave you with a few things to read and ponder when you have the time. Don’t forget to have a little bit of fun out there.

Additional Reading

Sarah Anderson

Marketing at Big Cartel. Loud talker, maker at City of Industry. Semi-professional aunt. Pretty psyched about all of it.

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