The Road to SXSW: Part 3

Today we bring you Part 3 of our Road to SXSW series, now on our Community page. This video features an interview with Niilo and Dylan of Dim Peaks. The two talk about touring as a duo, their experience at SXSW this year, and more.

Watch Road to SXSW: Part 3 now!

If you’re just tuning in to our Road to SXSW series, Part 1 and 2 are ready and waiting for you on our Community page. Stay tuned for Part 4, coming soon!

New Field Guide: Wholesale

We’re happy to unveil our newest field guide, focusing on all things wholesale. This topic can be a little intimidating, but we’re here to help you get started on the right foot. From deciding if your product line is right for wholesale distribution to choosing your case quantity - we’ve got you covered. Not even sure what a case quantity is? We talk about that, too.

Learn more (and maybe grow your business, too) and read the new field guide now »

Craft Lake City Festival recap

Before the madness of last weekend’s Craft Lake City DIY Festival, Big Cartel hosted a little block party for all of the independent makers and artists participating in the event. This festival is near to our hearts, since it’s the biggest marketplace for artisans in our hometown, Salt Lake City.

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The highlight of the night had to be the panel we hosted where we asked a few seasoned sellers to answer questions about how to plan, execute, and successfully sell at an event. Amelia from Green Stitches, Megan from Noisette, and Isaac from IHSquared shared their best tips and tricks with their fellow makers.

Thanks to Craft Lake City for capturing the evening with photos by Garrett Allen and video by Lexie Floor.

Picklejuice in action

We’re noticing more and more shops updating their look with the newest theme, Picklejuice. And we gotta say, we’re impressed. A handful have caught our eye, and we’ve put together a list of our favorites below. We’ve even noted the settings used to customize each shop to help jumpstart that store update you’ve been putting off.

“Color Coordination” on The Paperbird Society

The Paperbird Society’s edited color palette makes their collection feel cohesive, and extends to their shop design, making the products and their brand feel connected. Similarly themed products help customers discover items they’ll enjoy in the “More Products” section within each product page.

  • Primary color: #F2CA05
  • Secondary color: #5E5E5E
  • Primary font: Nixie One
  • Secondary font: Raleway

“Lookbook” on WupWup

Visiting WupWup’s homepage feels like flipping through a catalog. Clean photography and basic product information help shoppers visually try on a piece, while a large image with a discount code encourages sales and instantly rewards new customers.

  • Primary color: #FFFFFF
  • Secondary color: #F2F2F2
  • Primary font: Montserrat
  • Secondary font: Montserrat

“Rustic” on Breathe Atlantic

To match their nautical vibe, Breathe Atlantic gave their shop a well-worn look. The warm white background feels cohesive with the muted product color palette, and the deep red accent color gives this store an old-school Americana feel.

  • Primary color: #FCFCF7
  • Secondary color: #6E1919
  • Primary font: Montserrat
  • Secondary font: Goudy Bookletter 1911

With the restrained color palette and font choices, Picklejuice takes only a few minutes to customize. This foolproof design keeps a sharp focus on products with all other details stowed discretely in the right-hand side menu. Ready to try? Check it out in your admin.

Hang with us at WMC Fest

Big Cartel is headed to Cleveland, Ohio this week to soak up all of the inspiration that springs from Weapons of Mass Creation on August 15-17. This art/design/music event is full of speakers, workshops, performances, and another installment of Ink Wars that threatens to blow a mind or two. We heard there are even still a few tickets available for purchase.

For our friends who plan to attend: Our own Dan Christofferson will be leading a workshop with buddies Dan Cassaro and Nate Utesch. It’ll be a good time, but you’ve got to grab a ticket to participate.

We don’t want to spoil the surprise, but here’s a glimpse at last year’s workshop:

Once you’re good and inspired, make your way over to the Cleveland Public Theatre, and find us upstairs in the Vendor Village. We’ll be there supporting rows of independent artists selling their unique products. We’ll have some goodies to hand out and promise it’ll be a good time.

Welcome Michael Croxton

We took our time hiring a new designer, but after much searching we found the right person for the job. We’re happy to announce that Michael Croxton has joined our talented design team!

A minimalist through and through, Michael is as passionate about design as he is about Isaac Asimov novels (and that’s saying A LOT). A native of the Bay Area, Michael roamed around a bit during his college years, eventually receiving his undergrad in design at the University of Utah. More recently, he finished his MFA from School of Visual Arts in NYC and spent some time developing his craft at Wondersauce and Big Spaceship.

Michael and his wife recently relocated to Salt Lake City from Brooklyn, and we couldn’t be happier to have another person joining us at our headquarters. Please help us welcome Michael — we’re pretty pumped to have him!

Shop Indie: endless summer gift guide

We’re not quite ready to say goodbye to summer, so we’re happy to hold on a little longer with our new Endless Summer Gift Guide.

Our friends at Eight Hour Day hand-picked some of their favorite products from over 500,000 independent Big Cartel stores. They’ve got you covered whether you’re an adult, a kid, on vacation or stuck in the office.

Now get shopping already »

Full mobile admin integration

We’ve made it easier than ever to run your independent business from your phone. We’ll now automatically detect if you’re coming from a mobile device, and instantly redirect you to our mobile-friendly admin. We’ve fine-tuned the experience with features like: full dashboard integration, order processing/tracking, and the ability to add and edit products (and yep, even upload photos) all from your mobile device.

So far, it’s made life a little easier for a lot of shop owners. A few folks even spoke up about how this simple admin improves their ability to sell their goods.

Since the mobile admin became a default, over 10,000 store owners have used their phone each day to mark orders as shipped, update inventory numbers, reorganize and edit products, and just keep a closer eye on their shop.

So what do you need to do? Not much. From now on, if you ever need to manage your shop on the go, head over to from any mobile device, log in, and the rest is a piece of cake. Enjoy!

Introducing an updated Help Site


Our support team spent months rewriting articles, adding guides, and making sure that the Help Site gets your questions answered quickly and clearly so you can get back to your craft.


Your beautiful shop will be ready in record time, thanks to a redesigned Help Site that is easier to use and more valuable than ever.

*What’s new: *

  • Easier to navigate: We put our heads together, rearranged some things, and broke down everything into categories that make a bit more sense.
  • Searchable: Now when you use the Search bar, you’ll find results from the Basics (the tips, tricks and FAQs that help you open up shop) and Guides (in-depth advice to help your business grow)  so you’ll be able to quickly see the most useful information.
  • Help for Developers: A new section of the site is devoted to theme designers and app builders, so that they can help create useful tools for Big Cartel shop owners.

What stays the same:

We still have some of the best support folks around, ready to answer questions via email or Twitter. We’ll also keep adding answers and guides so that you can spend less time in your store admin, and more time on the fun stuff.

The Road to SxSW: Part 2

Watch the second installment in the Road to SXSW series, now available on our Community page. In this short film, you’ll get a glimpse into the sold-out Liberation showcase featuring 19 bands from 4 indie labels: Gold Robot, Father/Daughter, Small Plates, and Inflated Records.

Watch Road to SXSW: Part 2 now!

Thanks to filmmaker Tyler Coray for capturing the show for all of us to enjoy. It’s not easy for one man to film multiple stages, but we almost feel like we’re there.