For 3 weeks in December 2014, Big Cartel opened a holiday pop-up shop just a short walk away from our headquarters in Salt Lake City, Utah. We filled the small space with goods from 37 different Big Cartel artists, almost half of them from our very own hometown. After an excited and supportive response from friends, family, and locals, we were able to send 100% of the sales – over $14,000 – back to the participating designers, artists, makers, and curators.
This was our first pop-up shop (or brick and mortar retail experience of any kind), so there were many successes and failures along the way. We took notes as we learned the ins and outs of a retail location so we could pass all the information on to you. In our new Pop-up Shop field guide, we share what we learned. If you’ve ever considered opening a pop-up shop, or even a permanent brick and mortar store, this guide will help you get started.