Nova in Action

It’s been great to hear your excitement around Nova, our newest theme.

We’ve seen artists all over the world dressing their shop in Nova and building shops that showcase their products perfectly. We’ve gathered a few examples of shops using Nova and even break down how they did it. We’re paying special attention to how stores utilize the homepage and product slideshows, and how they’re blending quality photography with a minimal theme. Check ‘em out for some ideas for your own shop!

"Timely Announcements" on Print for Love of Wood

The Print for Love of Wood letterpress shop updated their homepage slideshow to feature: a Father’s Day product highlight (just in time for the holiday), important shipping information, and behind-the-scenes photos. A great way to get us excited about the shop and their process before we ever see their products.

  • Background Color: #FFFFFF
  • Primary color: #222222
  • Highlight: #1F1F1F
  • Accent : #888888
  • Header font: Inconsolata
  • Text font: Inconsolata

"Product Grid" on Knot by Tiffa

With a lookbook right on the homepage contrasting beautiful photos of the products on white, Knot by Tiffa creates a simple, memorable shopping experience. Looking dapper, guys!

  • Background Color: #FFFFFF
  • Primary color: #1F1F1F
  • Highlight: #888888
  • Accent : #ECECEC
  • Header font: Inconsolata
  • Text font: Georgia

"Tell the Story" on Kate Koeppel Design

At Kate Koeppel’s Record Shop, they explain a different aspect of the product on each image in their homepage slideshow: how it’s packaged, the reason you need it, and where it’s made.

  • Background Color: #FFFFFF
  • Primary color: #383838
  • Highlight: #888888
  • Accent : #E36C54
  • Header font: Overlock
  • Text font: Montserrat

The strength of the Nova theme is its ability to almost disappear. Use it to showcase your brand through photography, and let the products speak for themselves. Ready to try? Check it out in your admin.