Go get 'em. By Big Cartel.

Introducing the Parade Theme

Parade puts your products front and center, and its subtle design gives shoppers the feeling they’ve walked into an art gallery. A simple but unique layout makes each page feel focused and refined.

This theme works equally well for shoppers on desktop or phones and tablets. The gallery-like design template is ideal for jewelry makers, photographers, painters, and anyone with beautiful product photos looking to show off the details in their work. We can’t wait to see how you make Parade your own.

Fit or Fill Product Images

Ensure your entire product image can be seen with the “Fit” Product Image Display option, and Parade will surround it with the page background. Or make images as large as possible with the “Fill” option, which scales photos to fill the space.

Cart Overlay

Parade’s cart overlay makes it easy for customers to check out or continue shopping without losing their place. They can peruse at their own speed, then easily pay when they’re ready.

Dynamic Product List

Like a lookbook and store all in one, Parade’s product list showcases strong photography or product images. We love the large product names that overlay images as you scroll.

More Features You’ll Love

  • Responsive design looks great on any device, mobile or desktop
  • Twitter, Facebook, Tumblr, Pinterest, and Instagram links to your social media
  • Add your logo to the header
  • Browse products or filter by category
  • Customizable announcement message
  • Dynamic cursor button changes between view, slideshow arrows, select option, and add to cart depending on the page (Desktop only)

Check out Parade in our demonstration store, then jump into your admin to try it out. We’re excited to see you strut your stuff with this brand new theme.

Learn more about Parade and other Big Cartel themes on our Themes page. And find the beautiful products and images featured in the demonstration store at ORA-C.