Introducing the Hopscotch Theme

The Big Cartel designers and developers have been hard at work on Hopscotch, a free design template now available in your shop admin.

With more independent businesses than ever seeing the need for an online shop, having a store that looks attractive and inspires confidence among potential shoppers is key. But looking like an expert doesn’t have to mean blending in with everyone else.

You can stand out from the crowd with Hopscotch. This theme is here to help you easily create a unique look and feel for your brand - its flexible format and image layout puts your products on display in an all new way, keeping your shop fun and interesting, but still polished and professional.


If you’re struggling to show the range of products that you offer, Hopscotch has a solution: an image gallery on your home page. The gallery appears near the bottom of the page: below your Welcome Image and Featured Products, if you’re using them. It’s a great spot for those lookbook photos and detail shots that give a broader view of your aesthetic.

Versatile home page

Header Examples

Share as much or as little as you like on your shop’s homepage. Hopscotch works whether you’re using just an image, just text, or a combination of the two. Or you can skip all of those options and let visitors get straight to shopping. Try out a few options to get Hopscotch working for you.

Product Thumbnail Text options


Change up how text appears in your shop with the options to display product thumbnail text vertically or horizontally. Details like the name and price of your item appear next to its photo on the product list. Mixing up the orientation of that text really does change up the look of your shop with one quick click.

More features you’ll love

  • Varied product list layout
  • Control which custom pages appear in header navigation
  • Accent Background color for added visual interest
  • Optimized for any screen size

It’s never a bad time to take a look at your shop and confirm that the colors, layout, and fonts are still working for you. If you think it could use a refresh, try Hopscotch on for size. Head to your admin, give the theme a try, and see a preview of your shop with the new look. If you’re not quite sure, you can always exit without saving, and your store will stay comfortably as-is. To get a more in-depth look, check out the demo store.

Learn about Hopscotch and the other Big Cartel themes on our Themes page.

Sarah Anderson

Marketing at Big Cartel. Loud talker, maker at City of Industry. Semi-professional aunt. Pretty psyched about all of it.

Make a store & sell your art with Big Cartel. It’s easy.

Sign up