Any time you want to deep dive into beautiful images and inspiring ideas, Pinterest is sure to have something you’ll enjoy.
The image-rich bookmarking platform is a simple way to market your business online, but it can be tricky to know where to start. To help get you started, we’ve collected a handful of expert Pinterest users for inspiration. These makers use Pinterest to share their personality as much as their work, and they’re examples of how you successfully grow a brand beyond a collection of products.
Why it works: Belinda Evans, the artist and maker behind Alchemy, created her brand to reflect her choice to live a simple, thoughtful life. All her products are designed with a focus on high quality, natural, and sustainable materials. She attempts to capture the beauty of nature in all she creates, whether it be from wood, clay, plant dyes, or natural textiles. With titles like “wood,” “flora,” “landscape,” and “textiles,” Belinda’s boards are perfectly reflective of her deep appreciation for nature and the materials most important to her creations.
The Golden Smith
Why it works: As a gold and silversmith, David Neale is fascinated by his craft and the process of learning new techniques. His boards showcase various inspirations including artists, architecture, and ancient jewelry pieces. Most Pins are from other sources, but he mixes his work in where it fits, creating a simple page that illustrates his style and aesthetic which becomes a unique behind the scenes look at his process. David’s built a huge following with consistent curation, and it makes for an engaged audience when he’s ready to promote his own work.
Sisal and Tow
Why it works: Becca Barnet is a Jane of all trades. She’s an artist who does everything from taxidermy to tattooing to painting. Becca’s also behind Sisal Creative, a full-service fabrication studio, which makes unique installations, props, and decor. For an artist with such a wide range of interests, she uses Pinterest to explore new ideas and to get an idea of what connects with her followers. Her boards reflect her breadth of interests through her own personal lens. They’re all simply named, with short yet detailed descriptions, and plenty of Pins.
Oh My Cavalier
Why it works: Julianna Swaney mostly works in illustration, but her Pinterest page expands further beyond inspiration and art. Her boards give us a well-rounded look at her as a person, not just a maker. She’s struck the perfect balance between using Pinterest to promote her work and share her personal interests. After a quick glance at her profile, shopper’s know they’re not just buying from a big brand, but from a person who loves her work.
Why it works: If there’s one thing Hannah Ferrara of Another Feather knows how to do well, it’s executing a clean and minimal aesthetic to perfection. Her product photography and lookbooks are stunning, so it comes as no surprise that she’s an expert Pinner. The perfectly curated page seamlessly aligns Another Feather’s products with many other brands that promote the same high standards, which is a quick and simple signal of quality, style, and values.
Check out our guide to promoting your shop with Pinterest to see if it might be the right tool to help you connect with new fans and customers.