Check out the full shop at: shop.cxcitybrand.com
BC: What’s the story behind CX.CITY? How did you get started?
CX: I had just quit touring with my old band and had settled back in my hometown to start working but felt I needed a new creative outlet, and was burnt out on playing music. I’d always been into graphic tees and streetwear, and starting my own brand had always been an aspiration of mine. CX.CITY was formed as my passion project, where I didn’t have to take directions and could create within my vision and design aesthetic, not someone else’s. I started this brand out of a garage in 2008 and haven’t looked back since.
BC: How does your love of music influence your designs and brand?
CX: I have a very special relationship with music, as it is something that taught me so much, and helped shape the person I am today. Not only has music had a huge influence on CX.CITY from a creative standpoint, but the work ethic I developed from years of DIY touring is also something that has a major impact within the brand.
BC: What are some of the most important lessons you’ve learned since launching CX.CITY?
CX: Don’t force anything; let your brand grow and progress on its own. Like any creative project, it’s important to start out with a clear vision and concept, but don’t feel forced to stay confined to your original notion of what your brand is supposed to be. Always look forward, and make sure to constantly push yourself.
BC: In an online world filled with incredible clothing and lifestyle brands, how do you set yourself apart?
CX: CX.CITY has always tried to just do its own thing. We’ve never made a conscious effort to “stand out”. We put more of a focus on creating designs and an aesthetic on our own terms, and if that just happens to set us apart from others, then so be it. From day one we’ve always been genuine in what we’ve been doing and I will say that has done a lot for us. Be genuine in what you do, people will recognize that and respond to it.
BC: How has your experience been selling online, and why Big Cartel?
CX: It’s been great, CX.CITY is carried in a few retailers in the Los Angeles area, but selling our product online allows us to reach all over the globe. We chose Big Cartel because it truly allows us to present our product in whichever way we want. We’re able to customize how our product is displayed, the experience the customer has within our online shop, and to top it off I’ve always loved the sense of community that Big Cartel has cultivated.
